{"id":683,"date":"2010-12-22T01:40:13","date_gmt":"2010-12-22T08:40:13","guid":{"rendered":"http:\/\/www.spreadingscience.com\/2010\/12\/22\/how-the-app-phenomenon-is-changing-economics\/"},"modified":"2010-12-22T01:40:13","modified_gmt":"2010-12-22T08:40:13","slug":"how-the-app-phenomenon-is-changing-economics","status":"publish","type":"post","link":"https:\/\/www.spreadingscience.com\/2010\/12\/22\/how-the-app-phenomenon-is-changing-economics\/","title":{"rendered":"How the app phenomenon is changing economics"},"content":{"rendered":"

\"angry by<\/i> bfishadow<\/i><\/a><\/span><\/p>\n

Instagram Hits One Million Users in First Ten Weeks<\/a>
\n[Via Daring Fireball<\/a><\/span>]<\/p>\n

\n

Off the top of my head, I’d say Instagram is my favorite new app of 2010.<\/p>\n

Update:<\/strong> As a point of reference, it took Twitter two years<\/a> to get to one million users.<\/p>\n

[More<\/a>]<\/p>\n<\/blockquote>\n

One million in 10 weeks. The dynamics of that are just insane.<\/i><\/p>\n

And the app market place requires them to be very, very attentive to what their customers want. Otherwise, another app could steal those one million even faster.<\/i><\/p>\n

This rapid adaption to what customers want requires a very different organizational structure than at many companies. It must be able to adapt rapidly to new information and it must move that information around rapidly.<\/i><\/p>\n

Because now there are a million people who want this app to continue to provide them with new ways to interact with their photos.<\/i><\/p>\n

You see this in games now. Updates are not just for bug fixes, etc. They include new levels – as seen with Angry Birds<\/a> – or new swords and enemies – as seen with Infinity Blade<\/a>. These were both free upgrades that could be developed in a couple of months rather than years. They keep the game in front of people because the updates are downloaded automatically from iTunes. No new marketing costs.<\/i><\/p>\n

Then when a new version comes out, people are ready to pop some more cash.<\/i><\/p>\n

Staying engaged and being adaptive – the successful companies will have both of these attributes.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

by bfishadow Instagram Hits One Million Users in First Ten Weeks [Via Daring Fireball] Off the top of my head, I’d say Instagram is my favorite new app of 2010. Update: As a point of reference, it took Twitter two years to get to one million users. [More] One million in 10 weeks. The dynamics … Continue reading How the app phenomenon is changing economics<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[4],"tags":[33],"class_list":["post-683","post","type-post","status-publish","format-standard","hentry","category-web-20","tag-web-20"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pe2yp-b1","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":745,"url":"https:\/\/www.spreadingscience.com\/2011\/05\/07\/wwhere-the-app-economy-began\/","url_meta":{"origin":683,"position":0},"title":"Where the App economy began","date":"May 7, 2011","format":false,"excerpt":"by merfam The Class That Built Apps, and Fortunes [Via NYT > NYTimes.com Home] In 2007, the \u201cFacebook Class\u201d at Stanford created free apps for millions of users. 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