{"id":511,"date":"2009-04-27T07:44:22","date_gmt":"2009-04-27T15:44:22","guid":{"rendered":"http:\/\/www.spreadingscience.com\/2009\/04\/27\/questions-from-the-top\/"},"modified":"2009-04-27T08:25:42","modified_gmt":"2009-04-27T16:25:42","slug":"questions-from-the-top","status":"publish","type":"post","link":"https:\/\/www.spreadingscience.com\/2009\/04\/27\/questions-from-the-top\/","title":{"rendered":"Questions from the top"},"content":{"rendered":"

Frame It Bigger<\/a>:
\n[Via chrisbrogan.com<\/a>]<\/p>\n

\"giant\"<\/a> What would you say some of the biggest communication challenges your organization faces? How would solving or improving any of these better your business (or organization)? What does your customer (even if that\u2019s a b2b customer or an internal customer) need the most from you, and what does your organization need from your customer? How can you improve your customer\u2019s life (in any way)? What would simplify any of your customer\u2019s challenges?<\/p>\n

And from these bigger questions, can you find a smaller action? Can you find the miniaturized first step that would bring you in any of those directions?<\/p>\n

Photo credit <\/em>Jurvetson<\/a><\/em><\/p><\/blockquote>\n

So often, social media are portrayed as a bottom-up phenomenon. The individual take control of their own needs using these tools. This is certainly one approach that is hard to stop because the tools are so easily implemented and used.<\/em><\/p>\n

But a larger, more strategic approach can also be extremely useful. This takes a longer, more top-down view to see where the holes exist. Bottom-up approaches can leave gaps between what the user wants and what is also useful for the organization.<\/em><\/p>\n

Answering these ‘big’ questions can be as useful as answering ‘little’ ones. The organization just has to make it part of their process.<\/em>
\n<\/p>\n

Technorati Tags: Web 2.0<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Frame It Bigger: [Via chrisbrogan.com] What would you say some of the biggest communication challenges your organization faces? How would solving or improving any of these better your business (or organization)? What does your customer (even if that\u2019s a b2b customer or an internal customer) need the most from you, and what does your organization … Continue reading Questions from the top<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[10,4],"tags":[],"class_list":["post-511","post","type-post","status-publish","format-standard","hentry","category-knowledge-creation","category-web-20"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pe2yp-8f","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":820,"url":"https:\/\/www.spreadingscience.com\/2011\/08\/31\/jobs-videos-demonstrate-how-to-run-a-21st-century-organization\/","url_meta":{"origin":511,"position":0},"title":"Jobs' videos demonstrate how to run a 21st century organization","date":"August 31, 2011","format":false,"excerpt":"He sets up what was wrong with Apple before 1997. \"The total is less than the sum of the parts.\" Things had to be restructured. The customer was being led to the altar of tech instead of the other way around. Great engineering, bad management. Focused on the tactics, not\u2026","rel":"","context":"In "21st Century Company"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":482,"url":"https:\/\/www.spreadingscience.com\/2009\/01\/28\/online-listening\/","url_meta":{"origin":511,"position":1},"title":"Online listening","date":"January 28, 2009","format":false,"excerpt":"ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value: [Via Beth's Blog: How Nonprofits Can Use Social Media] Click to see larger image This is a really handy flowchart detailing the proper responses to many of the conversations happening on the Web. It reflects a lot of thought\u2026","rel":"","context":"In "Non-Profits"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":559,"url":"https:\/\/www.spreadingscience.com\/2009\/07\/06\/facilitated-change\/","url_meta":{"origin":511,"position":2},"title":"Facilitated change","date":"July 6, 2009","format":false,"excerpt":"by seanmcgrath Winds Of Change: [Via Chuck's Blog] I really enjoy meeting customers. However, not every customer interaction is sunshine and lollipops. Sometimes, the interactions can be tense at the beginning, but result in an extremely productive discussion. I had one of those today, and -- as I thought about\u2026","rel":"","context":"In "Knowledge Creation"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2009\/07\/change.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":547,"url":"https:\/\/www.spreadingscience.com\/2009\/05\/25\/not-just-non-profits\/","url_meta":{"origin":511,"position":3},"title":"Not just non-profits","date":"May 25, 2009","format":false,"excerpt":"The Second Coming of the Online Community Manager: [Via NTEN: The Nonprofit Technology Network -] Flickr Photo: varnent Your job isn't going to exist in a few years, and it ain't the economy's fault. Blame it on social media. If you're implementing social media smartly at your organization, you already\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":117,"url":"https:\/\/www.spreadingscience.com\/2008\/04\/16\/change-20\/","url_meta":{"origin":511,"position":4},"title":"Change 2.0","date":"April 16, 2008","format":false,"excerpt":"by josef.stuefer 6 Drivers of Change: [Via HarvardBusiness.org] There were discussions at the 'Innovation:Change Happens' panel during the the Newspaper Association of America and American Society of News Editors Capital Conference 2008. Several elements were were found to be common in the change experience: \u2022 The need for a crisis\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2008\/04\/change.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":130,"url":"https:\/\/www.spreadingscience.com\/2008\/04\/23\/web-20-expo-community-building\/","url_meta":{"origin":511,"position":5},"title":"Web 2.0 Expo: Community Building","date":"April 23, 2008","format":false,"excerpt":"by David Wilmot [Semi-live blogging. I am uploading this after the talk from the Blogger's lounge. I've tried to correct spelling but grammar may be a little lacking. I wanted to keep the immediacy.] No power cords so I will have to post this later. This could be a good\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2008\/04\/building-sunrise.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/511"}],"collection":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/comments?post=511"}],"version-history":[{"count":0,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/511\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/categories?post=511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/tags?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}