{"id":484,"date":"2009-02-13T12:46:09","date_gmt":"2009-02-13T20:46:09","guid":{"rendered":"http:\/\/www.spreadingscience.com\/2009\/02\/13\/begin-at-the-beginning\/"},"modified":"2009-02-13T12:46:09","modified_gmt":"2009-02-13T20:46:09","slug":"begin-at-the-beginning","status":"publish","type":"post","link":"https:\/\/www.spreadingscience.com\/2009\/02\/13\/begin-at-the-beginning\/","title":{"rendered":"Begin at the beginning"},"content":{"rendered":"

A Model for Applying Common Craft Videos<\/a>:
\n[Via Common Craft – Explanations In Plain English –<\/a>]<\/p>\n

People often ask how our presentation quality videos are used in professional and educational settings. From talking to educators and influencers, we’ve learned that our videos are often used to introduce a subject – to get everyone on the same page at the beginning of a class, workshop, etc. Recently, as part of our planning for 2009, we came up with a model that helps tell this story. We call it the A-to-Z Scale.<\/p>\n

\"NEW<\/p>\n

The scale represents the path to learning a subject. On the left side are the basic, fundamental ideas. On the right, the details and applications of the ideas.<\/p>\n

For example, let&#39;s consider the subject of biology. We might find topics like these at corresponding parts of the scale:<\/p>\n

\"CC<\/p>\n

As you can see, the scale goes from big, fundamental ideas to specific details. <\/p>\n

When we think about our videos and how they can be applied, we think about the scale and what parts of it represent the biggest opportunities for us to have a positive impact.<\/p>\n

The Problem We See:<\/strong><\/span><\/p>\n

We believe that one of the real problems in explaining subjects is that people assume too much about what people already know. Their explanation doesn’t account for people who are new to the ideas and have major knowledge gaps. They start in the middle of the scale:<\/p>\n

\"NEW<\/p>\n

When this happens, people feel lost. They don’t have context for what is being taught or how the idea fits into the big picture. They’re forced to build on an insufficient foundation.<\/p>\n

[More<\/a>]<\/p><\/blockquote>\n

When anyone starts a conversation, it is a good idea to move as far backward as possible. Normally when we speak, we can gauge how well it is going. Online, however, it is really easy for us to start in the middle, and speak to the already engaged, not knowing that the majority may not have a clue.<\/p>\n

Common Craft gives some nice insights into how to undo this approach.<\/em>
\n<\/p>\n

Technorati Tags: Web 2.0<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

A Model for Applying Common Craft Videos: [Via Common Craft – Explanations In Plain English –] People often ask how our presentation quality videos are used in professional and educational settings. From talking to educators and influencers, we’ve learned that our videos are often used to introduce a subject – to get everyone on the … Continue reading Begin at the beginning<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[4],"tags":[],"class_list":["post-484","post","type-post","status-publish","format-standard","hentry","category-web-20"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pe2yp-7O","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":583,"url":"https:\/\/www.spreadingscience.com\/2009\/09\/10\/tell-stories\/","url_meta":{"origin":484,"position":0},"title":"Tell stories","date":"September 10, 2009","format":false,"excerpt":"by Rusty Darbonne Explainer Tip: Remember the Curse of Knowledge: [Via Common Craft - Explanations In Plain English -] One of the books that I read just before creating our first videos was Made to Stick by Chip and Dan Heath. More than almost any other, this book helped me\u2026","rel":"","context":"In "Knowledge Creation"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2009\/09\/storytelling.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":173,"url":"https:\/\/www.spreadingscience.com\/2008\/05\/14\/how-podcasts-work\/","url_meta":{"origin":484,"position":1},"title":"How podcasts work","date":"May 14, 2008","format":false,"excerpt":"Video: Podcasting in Plain English | Common Craft - Explanations In Plain English: [Via Common Craft] These videos are always worth watching and do a wonderful job explaining how many Web 2.0 tools work. The videos can be downloaded and embedded into intranet pages for employees, allowing them to better\u2026","rel":"","context":"In "Open Access"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2008\/05\/podcast.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":305,"url":"https:\/\/www.spreadingscience.com\/2008\/07\/31\/quick-update-on-social-studies\/","url_meta":{"origin":484,"position":2},"title":"Quick update on social studies","date":"July 31, 2008","format":false,"excerpt":"It is so much easier to understand US government with these few videos. One very well done recent one and an old time classic. Video: Electing a US President in Plain English: [Via Common Craft - Explanations In Plain English -] Using a low tech approach, coupled with the latest\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":71,"url":"https:\/\/www.spreadingscience.com\/2008\/03\/25\/paper-in-the-service-of-social-media\/","url_meta":{"origin":484,"position":3},"title":"Paper in the service of social media","date":"March 25, 2008","format":false,"excerpt":"by Shereen M The CommonCraft Show: [Via Common Craft] I posted Common Craft's video about Twitter earlier. Here are many more describing Web 2.0, and other, technologies. Their medium, Paperworks, is very unique and it is fun watching and hearing how the production values improve as they get a better\u2026","rel":"","context":"In "General"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2008\/03\/cranes.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":561,"url":"https:\/\/www.spreadingscience.com\/2009\/07\/13\/an-interesting-view-of-ip-issues\/","url_meta":{"origin":484,"position":4},"title":"An interesting view of IP issues","date":"July 13, 2009","format":false,"excerpt":"by Pink Sherbet Photography Potential Confusion Avoided - rPath Video: [Via Common Craft - Explanations In Plain English -] Yesterday, we posted about a video by a company called rPath with the title \"Cloud Computing in Plain English.\" Read about it here. The blog post came as a result of\u2026","rel":"","context":"In "Open Access"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2009\/07\/happy.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":198,"url":"https:\/\/www.spreadingscience.com\/2008\/05\/24\/web-20-and-the-enterprise\/","url_meta":{"origin":484,"position":5},"title":"Web 2.0 and the Enterprise","date":"May 24, 2008","format":false,"excerpt":"by jayhem How 300,000 IBM employees use Bluepedia wiki: [Via Grow Your Wiki] IBM gets wikis. In a 300,000+ person enterprise, a wiki enables emergent collaboration and expertise: BluePedia is an encyclopedia of general knowledge about IBM, co-authored by IBMers for IBMers, which enables the collection of expertise and know-how\u2026","rel":"","context":"In "Open Access"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/484"}],"collection":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":0,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}