{"id":18,"date":"2008-03-03T11:50:17","date_gmt":"2008-03-03T19:50:17","guid":{"rendered":"http:\/\/www.spreadingscience.com\/2008\/03\/03\/gsp-facebook-marketing-and-brands\/"},"modified":"2008-04-01T07:39:28","modified_gmt":"2008-04-01T15:39:28","slug":"gsp-facebook-marketing-and-brands","status":"publish","type":"post","link":"https:\/\/www.spreadingscience.com\/2008\/03\/03\/gsp-facebook-marketing-and-brands\/","title":{"rendered":"GSP – Facebook marketing and brands"},"content":{"rendered":"

Your Business on Facebook: Facebook Marketing 101 – Rodney Rumford<\/a><\/p>\n

Average time online – online 20 minutes a day.<\/em><\/p>\n

FB core is as a communication platform. Need to leverage WOMA. low cost acquisition of client. Acquire customers easily.<\/em><\/p>\n

Use for lead generation. extend brand. allocate funds for extension and experimentation. use targeted ads, beacon, paid groups. guerilla marketing. This takes time and transparencies.<\/em><\/p>\n

need very specific and cohesive strategy. half assed approaches do not work well.<\/em><\/p>\n

microtouch – can play game online and gives way to start new communication. easier and quicker than real life communication.<\/em><\/p>\n

Where I’ve Been – 65K users each day. opportunity for relevant brands and relevancy.<\/em><\/p>\n

Sponsored groups. Firefox – 25K members. spread its influence.<\/em><\/p>\n

Facebook ads – very specific targeting of ads. much better discussion of why it is useul and relevant rather than just targeting at. not very high click-through rates. [I hate use of TARGET. need better marketing ;-)<\/em><\/p>\n

better if ad has friend;s face on it. [but need to make this user permission given rather than by FB]<\/em><\/p>\n

Are pages better than a group? Better control and branding when it is small number.<\/em><\/p>\n

3rd party Ad networks – Adknowledge. asychronous gaming is a possibility, like Zynga and SGN.<\/em><\/p>\n

Need to make sure there is a definition of success. What is FB? is a problem when dealing with decision makers.<\/em><\/p>\n

lowering number forced invites is a good thing. feel free to friend him on FB.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Your Business on Facebook: Facebook Marketing 101 – Rodney Rumford Average time online – online 20 minutes a day. FB core is as a communication platform. Need to leverage WOMA. low cost acquisition of client. Acquire customers easily. Use for lead generation. extend brand. allocate funds for extension and experimentation. use targeted ads, beacon, paid … Continue reading GSP – Facebook marketing and brands<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[4],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","hentry","category-web-20"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pe2yp-i","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":29,"url":"https:\/\/www.spreadingscience.com\/2008\/03\/04\/gsp-making-money\/","url_meta":{"origin":18,"position":0},"title":"GSP - Making money","date":"March 4, 2008","format":false,"excerpt":"Advertising & Monetization: Turning Apps into Dollars Jim Scheinman (Charles River Ventures), Seth Goldstein (SocialMedia.com), Scott Rafer (Lookery), Troy Young (VideoEgg), Murtaza Hussain (Peanut Labs, Inc) Jim gave background on current Web 2.0 situation. Can make money now but could see end of good times. Slowdown rather than burst bubble.\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":384,"url":"https:\/\/www.spreadingscience.com\/2008\/09\/26\/marketing-for-research\/","url_meta":{"origin":18,"position":1},"title":"Marketing for research","date":"September 26, 2008","format":false,"excerpt":"by txd Attention, science and money: [Via business|bytes|genes|molecules] Interesting observation by Kevin Kelly. He says Where ever attention flows, money will follow To some extent, that's somewhat obvious. Peter Drucker, whom I admire a lot, said the following Marketing and innovation produce results; all the rest are costs Part of\u2026","rel":"","context":"In "General"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":514,"url":"https:\/\/www.spreadingscience.com\/2009\/05\/05\/it-has-only-just-begun\/","url_meta":{"origin":18,"position":2},"title":"It has only just begun","date":"May 5, 2009","format":false,"excerpt":"by woodleywonderworks The Future of the Social Web: In Five Eras: [Via Web Strategy by Jeremiah] Expect the Groundswell to continue, in which people connect to each other - rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2009\/05\/people-globe.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":559,"url":"https:\/\/www.spreadingscience.com\/2009\/07\/06\/facilitated-change\/","url_meta":{"origin":18,"position":3},"title":"Facilitated change","date":"July 6, 2009","format":false,"excerpt":"by seanmcgrath Winds Of Change: [Via Chuck's Blog] I really enjoy meeting customers. However, not every customer interaction is sunshine and lollipops. Sometimes, the interactions can be tense at the beginning, but result in an extremely productive discussion. I had one of those today, and -- as I thought about\u2026","rel":"","context":"In "Knowledge Creation"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2009\/07\/change.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":382,"url":"https:\/\/www.spreadingscience.com\/2008\/09\/25\/browsing-for-researchers\/","url_meta":{"origin":18,"position":4},"title":"Browsing for researchers","date":"September 25, 2008","format":false,"excerpt":"RSS Reading Habits: [Via Beth's Blog: How Nonprofits Can Use Social Media] Photo by LynetterI use a RSS reader and read feeds because it is part of my writing process. Lately, my RSS reading habits have changed. I haven't given up on it completely, but my process has changed. My\u2026","rel":"","context":"In "Science"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":22,"url":"https:\/\/www.spreadingscience.com\/2008\/03\/03\/gsp-distributed-net\/","url_meta":{"origin":18,"position":5},"title":"GSP - distributed net","date":"March 3, 2008","format":false,"excerpt":"DiSo & The Web Citizen: Distributed Social Networking Starts Here Chris Messina discussed previous communities (Civic SPace; Flock; BarCamp; OpenID) social networking is not about the ads; lots of friends you never meet; forced friendships. so try distributed models.. first social networks had niches (mySpace, Facebook, Linkedin) Each system required\u2026","rel":"","context":"In "Web 2.0"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/18"}],"collection":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":0,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spreadingscience.com\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}