{"id":136,"date":"2008-04-23T14:12:53","date_gmt":"2008-04-23T22:12:53","guid":{"rendered":"http:\/\/www.spreadingscience.com\/2008\/04\/23\/web-20-expo-website-psychology\/"},"modified":"2008-04-23T14:23:50","modified_gmt":"2008-04-23T22:23:50","slug":"web-20-expo-website-psychology","status":"publish","type":"post","link":"https:\/\/www.spreadingscience.com\/2008\/04\/23\/web-20-expo-website-psychology\/","title":{"rendered":"Web 2.0 Expo – Website Psychology"},"content":{"rendered":"

\"hand\" by <\/em><\/span>woodleywonderworks<\/a><\/em><\/strong><\/span>
\n Gavin Bell – designing website for people<\/em><\/p>\n

tell 5 stories – cognitive psychology. started 1956. we are systems of human behavior. make decisions based on systems process. <\/em><\/p>\n

psychology provides framework for understanding human behavior. Schema – model of understanding of how world works. 1832 – Bartlett. teddy bear schema – if teddy bear misses ear, is it still a bear? how tell if it is a restaurant or a take away? look for congruence – expectations meet reality.<\/em><\/p>\n

if not, congruence can cause problem. Adaptation – schemas can change. takes some time. web development and schemas – gradual change better because it allows audience to make adaptations. measured development. small increments better.<\/em><\/p>\n

Affordances – Gibson. independent and inherent properties. does not need specific person. chair has affordances. schemas are models. make sure affordances match (use + sign for adding and for enlarging – not a good thing.<\/em><\/p>\n

Cognitive dissonance – don’t want to confuse people. Consistent vs coherent. rules vs. context. implicit vs explicit learning. <\/em><\/p>\n

Flow – lost in the moment. full involvement. try to engage people’s flow state. challenge people. add some difficulty to engage people.<\/em><\/p>\n

Challenge their curiosity to increase flow. Pivots – changes in direction based on different types of links.<\/em><\/p>\n

Reinforcement. operant conditioning. skinner. slower updates are better. random updates not good. do not want to make people have to check at random times.<\/em><\/p>\n

Dunbar number – 150 people. Social software – not every update is joyful. try provide filters. need to be able to deny info feeds from some people. healthy to ignore and forget things. Attention – gating information to focus attention. Memory – much more news than 100 years ago. it is associative. primacy and recency effects. Miller’s number – 7 \u00b1 2 . organize memory. Consciousness – 1) sentient – subjective experience. 2) self-knowledge – externalization of information. needed for social interactions. social relationships to be supported.<\/em><\/p>\n

Collective intelligence – extract information from large amounts of data.<\/em>
\n<\/p>\n

Technorati Tags: Web 2.0<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

by woodleywonderworks Gavin Bell – designing website for people tell 5 stories – cognitive psychology. started 1956. we are systems of human behavior. make decisions based on systems process. psychology provides framework for understanding human behavior. Schema – model of understanding of how world works. 1832 – Bartlett. teddy bear schema – if teddy bear … Continue reading Web 2.0 Expo – Website Psychology<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[4],"tags":[],"class_list":["post-136","post","type-post","status-publish","format-standard","hentry","category-web-20"],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pe2yp-2c","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":501,"url":"https:\/\/www.spreadingscience.com\/2009\/03\/13\/systems-thinking\/","url_meta":{"origin":136,"position":0},"title":"Systems Thinking","date":"March 13, 2009","format":false,"excerpt":"Systems Thinking as taught by Ackoff: [Via CDOQ-Chander's Diary of Observations and Questions] One of my heroes is Dr. Russell Ackoff. 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