{"id":1068,"date":"2015-04-22T13:20:40","date_gmt":"2015-04-22T20:20:40","guid":{"rendered":"http:\/\/www.spreadingscience.com\/?p=1068"},"modified":"2015-05-21T11:44:58","modified_gmt":"2015-05-21T18:44:58","slug":"can-att-copy-apple","status":"publish","type":"post","link":"https:\/\/www.spreadingscience.com\/2015\/04\/22\/can-att-copy-apple\/","title":{"rendered":"Can AT&T copy Apple?"},"content":{"rendered":"

AT&T wireless store revamp to emphasize smartwatches, home security and more\u00a0<\/a>
\n[Via – Yahoo Finance<\/a>]<\/p>\n

\n

As growth in the wireless phone business slows, AT&T (T) is rebooting its vast chain of retail stores to put more emphasis on other offerings, from wearables and tablets to video, connected car and home security services.<\/p>\n

The second-largest U.S. wireless company plans to open a series of larger flagship stores with dedicated areas for each segment along with a modernizing revamp of many of its current 2,000 outlets, Yahoo Finance has learned.<\/p>\n

[More<\/a>]<\/p>\n<\/div>\n

Apple has created a huge ecosystem that incorporates so much more than just selling computers, cellphones and software. It has created, and is tremendously focussed, on sustaining a community.<\/p>\n

A community that continues to support Apple, as long as that focus is laser-like. To Apple, those people are not consumers but are customers deserving of the best.<\/p>\n

AT&T also has millions of people that use it. And it is rapidly becoming much more than simply a wireless company \u2260 home automation and security. It could actually model itself after Apple, with a warm connection to the people who drop by its online and real-life stores.<\/p>\n

But it must make a key change away from what the multi-national, mass production companies of the 20th century have moved towards.<\/p>\n

The users need to be treated as customers rather than consumers. They take an active part in the social interaction that is a purchase, rather than passively but things.<\/p>\n

That will be a tall order to fill.<\/p>\n","protected":false},"excerpt":{"rendered":"

AT&T wireless store revamp to emphasize smartwatches, home security and more\u00a0 [Via – Yahoo Finance] As growth in the wireless phone business slows, AT&T (T) is rebooting its vast chain of retail stores to put more emphasis on other offerings, from wearables and tablets to video, connected car and home security services. The second-largest U.S. … Continue reading Can AT&T copy Apple?<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[22,26,25],"tags":[],"class_list":["post-1068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-21st-century-company","category-distributed-democracy","category-exponential-economy"],"jetpack_featured_media_url":"https:\/\/i1.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2015\/04\/apple.001.png?fit=1920%2C1080&ssl=1","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pe2yp-he","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":926,"url":"https:\/\/www.spreadingscience.com\/2013\/01\/31\/beginning-of-a-new-paradigm-in-health-%e2%80%93-keeping-healthy-people-healthy\/","url_meta":{"origin":1068,"position":0},"title":"Beginning of a new paradigm in health \u2013 keeping healthy people healthy","date":"January 31, 2013","format":false,"excerpt":"by\u00a0epSos.de Smartphones May Be the Key to Better Health Care [Via Apple Hot News] The best tool to improve and keep track of your health may be in your pocket, says Dr. Eric Topol, a pioneering figure in \u201cwireless medicine\u201d \u2014 the practice of using apps and devices in health\u2026","rel":"","context":"In "21st Century Company"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.spreadingscience.com\/wp-content\/uploads\/2013\/01\/1-31-2013medicine.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":799,"url":"https:\/\/www.spreadingscience.com\/2011\/08\/19\/10-years-ago-hp-began-its-descent-as-apple-began-its-ascent\/","url_meta":{"origin":1068,"position":1},"title":"10 years ago, HP began its descent as Apple began its ascent","date":"August 19, 2011","format":false,"excerpt":"by jurvetson HP's Decade-Long Departure[Via HarvardBusiness.org] HP's sudden departure from a business model that has sustained the company since inception is symptomatic of the passing of an era. 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